Gary Hayes has put together a pretty cool widget tracking social media across the web. Check it out below.
(Via Frog Design Mind)
Amazing brand story for Johnnie Walker (and all done in one take to boot).
With the potential for lower production costs in internet based ads (contrast JW with the compelling unofficial Trader Joe’s Commercial) is there a place for commercials like this anymore? Sure it’s cool, but it really just is an ad campaign. Think of BMW. Now, anyone remember the BMW films campaign without the reminder that it existed?
Are ads with less bang-for-your-buck becoming irrelevant?
While I was in search of entertainment today, I surfed my way to the CBC radio website and stumbled upon The Age of Persuasion. It’s a nifty little radio show going over topics in marketing. I’ve been enjoying listening to the shows today - it’s a great source for Marketing 101.
The episode Embracing New Media is a nice demonstration of the transition advertising makes with every new technology that is introduced. It’s brief on how Internet advertising is developing, but interesting none the less.
A page with episodes from Seasons 2 and 3 here.
Happy listening!
One of the first things we learned from a guest speaker in Internet Marketing was about this. It was surprising just how targeted the company actually was using cookies to track and place sequential advertising in sites that one wouldn’t think were affiliated with each other.
If you can’t even monetize Susan Boyle over youtube, what can you monetize?
This is a little surprising - Looking through my feeds on Newsfire it seems like the ad syndicator has decided that fashion site RSS feeds are the best place to target potential MBAs.
Guess it reached me, right? Though I’d probably have a chat with http://www.mediafed.com if I were the school.
Maybe looking at the School’s digital marketing strategy would be an interesting assignment for next year’s Internet Marketing class?
Not settled just being sophisticated when it comes to Internet Marketing, the Brits manage to use SEO as a counter-terrorist measure.
I guess when you have a hammer…
The methods described in the article are the internet marketing equivalent of a used car salesman. Not really that cunning - more comical and stereotyped. The tricks described would reflect internet sales in the late 90s.
It’s interesting to see how the average person views internet marketing though - If the author only knew half the tricks that we learned in class….
